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Stone, the first building material in history, meets humankind’s needs to give shape and structure to its living space.
Protection, functionality, safety, wellbeing, prestige and beauty are the demands that humankind has always made of natural stone.
And so people built villages and cities, roads and bridges, gardens and aqueducts, public and religious buildings, monuments and works of art.
All this “voluntary geography” testifies to a millenniums-old tradition of design, creativity, use, artisanship and techniques for working stone: a material that expresses the historically defined relationship between the natural environment and the anthropic, between nature and culture, according to principles of continuity, harmony and economy.
Hard stones and soft stones, pale stones and dark stones, stratified stones and the massive represent a universe of natural geodiversity that has contributed to structuring and designing our landscape.
Today, when the equilibrium of this relationship, felt as need and duty, is again at the center of the most advanced thinking about the culture of designing and building, authentically natural stone regains its role of leader among the building materials available as one of the best suited to interpret the current and urgent demands for sustainability and environmental protection.
According to United Nations estimates, from now until 2050 more than two-thirds of the global population will live in cities. Even right now, 60% of total energy consumption and 70% of emissions are connected to “urban consumption”.
That is why the quality of the constructed is one of the decisive factors in the struggle against climate change.
Today authentically natural stone can be at the service of creating a low-environmental-impact urban ecosystem that is comfortable, durable, hospitable and beautiful.
One of the most dynamic sectors of the made in Italy, the Italian stone/techno-stone industry ended 2021 with revenue of more than 4 billion euros, nearly 3 billion of them in exports, and an active trade balance of 2.5 billion, returning to pre-pandemic levels thanks primarily to the driving force of foreign sales. With more than 3200 companies, the sector employs some 34,000 people, even in periods of crisis showing economic and occupational stability.
A long history behind them and know-how handed down from generation to generation enable Italian stone companies to offer the national and international markets refined products sought after for their great physical and aesthetic qualities.
At the dawn of the third millennium, sustainability is the new demand to which the entire sector of authentically natural stone is able respond.
The PNA-Pietra Naturale Autentica (Authentically Natural Stone) network, comprising the most representative companies in the Italian stone/techno-stone industry – made up of producers and processors of marbles, granites and natural stones in general, and makers of machines, installations, tools and complementarity products, and private organizations – intends to valorize the principles of economic, social and environmental sustainability and the circular economy that authentically natural stone can provide, with its positive impact on the whole building industry and its leading role in the process of ecological transition.