He graduated from Tsukuba University in Japan, began collaborating with leader of avant-garde italian design Alessandro Mendini at Studio Alchimia, and then with great master of modern architecture and design, Angelo Mangiarotti.
He opened his design studio in 1995, and since 1997 in partnership with Shinobu Ito, he works and consult for international clients, in a wide range of activities in the design field from architecture, interior, industrial and craft to packaging design.
He have received design awards such as: “Compasso d’ Oro” (IT), “Compasso d’ Oro Menzione d’ Onore” (IT), “Design Plus” (DE), Reddot Award Best of the Best (DE), NY NOW Best Product (US), ”The Good Design Award (JP), “Mastro d’arte della pietra” (IT).
Some projects became permanent collection of “Die Neue Sammlung Design Museum” in Munich (DE). He is a visiting professor of Domus Academy in Milan, Politecnico of Milan, IUAV University of Venice, IED Milano, Raffles Milano (IT) and a professor The University of Tsukuba (JP). His teaching reputation was recognized when he was awarded with “The R.Bonetto Award 2002” (Italy).
From 2019 he is a Fellow of the Research Center for Advanced Science & Technology at The University of Tokyo. He is a part of jury of International Design Awards such as the IF Design Award 2015 (DE). He is a member of the ADI (Italy), board member of the Japan Fashion Color Association (Japan) and the APDF (China). Published a biography “Setsu & Shinobu Ito_East-West Designer” (Logos Italy 2008).