{"id":3454,"date":"2021-09-27T12:55:51","date_gmt":"2021-09-27T10:55:51","guid":{"rendered":"https:\/\/www.naturalstoneisbetter.com\/?p=3454"},"modified":"2021-09-27T16:26:02","modified_gmt":"2021-09-27T14:26:02","slug":"marmomac-2021-il-risveglio-della-pietra","status":"publish","type":"post","link":"https:\/\/www.naturalstoneisbetter.com\/it\/marmomac-2021-il-risveglio-della-pietra\/","title":{"rendered":"Marmomac 2021 – Il risveglio della pietra"},"content":{"rendered":"

Dopo le forzate chiusure del 2020, PNA, Pietra Naturale Autentica<\/strong>, partecipa, con un proprio stand, all\u2019edizione 2021<\/strong> di Marmomac<\/strong>.<\/p>\n

Da tre anni l\u2019attivit\u00e0 di PNA, volta alla valorizzazione e allo sviluppo della filiera italiana dei prodotti lapidei, si concretizza in importanti campagne pubblicitarie sui principali mercati mondiali.
\nLa coesione, l\u2019impegno e la voglia di lavorare insieme di questo gruppo di aziende illuminate va consolidandosi e dar\u00e0 vita, nel 2022, ad una nuova e ancora pi\u00f9 forte comunicazione. Questo, anche grazie alle trattative in corso per l’ingresso nel \u201cclub\u201d di nuove importanti aziende del settore. Un esempio di lungimiranza imprenditoriale che ha pochi uguali, in Italia, in altri settori industriali.<\/p>\n

Le campagne di questi anni sono state indirizzate al pubblico dei \u201cprescrittori”: Architetti, Interior Designer e Designer, ovvero coloro che hanno il compito di scegliere il materiale da usare nell\u2019edilizia, negli interni e nei prodotti.
\nDopo anni di aggressione da parte di materiali succedanei, di imitazione, attraverso la volont\u00e0 di un gruppo di aziende apripista, assistiamo al \u201crisveglio della Pietra<\/strong>\u201d, per affermarne le virt\u00f9, il valore, l\u2019unicit\u00e0 inimitabile; per sviluppare, a livello mondiale, la Cultura del vero e dell\u2019autentico, in contrapposizione alla facile sottocultura del verosimile.<\/p>\n

Per questo nel 2020 e nel 2021 la parola d\u2019ordine \u00e8 stata NO FAKES – Natural Stone Is Better<\/strong>, proprio per indurre attenzione alle differenze tra \u201coriginale\u201d e imitazione. PNA ha parlato agli Architetti e da Architetti si \u00e8 fatta rappresentare, utilizzandoli come \u201ctestimoni\u201d delle impareggiabili virt\u00f9 di Marmi, Graniti e Travertini. Alcuni giovani, altri con un copioso heritage alle spalle, alcuni agli albori della professione, altri riconosciuti di fama internazionale, italiani e stranieri, tutti hanno espresso il proprio punto di vista sulle virt\u00f9 della Pietra (da vedere su https:\/\/www.naturalstoneisbetter.com\/<\/a>).<\/p>\n

Nel 2022 la Comunicazione far\u00e0 un ulteriore passo verso l\u2019educazione dei progettisti alla Pietra Naturale. Una campagna digitale, un importante programma di eventi in occasione delle fiere principali (come il Salone, Marmomac, Cersaie), insieme ad un sito, sempre pi\u00f9 illustrativo di tutte le novit\u00e0 della filiera, dei Retisti, delle realizzazioni Architettoniche in pietra naturale, delle tecnologie: questi sono alcuni degli stimoli per il 2022, per continuare nella costruzione della conoscenza e della cultura della Pietra naturale Autentica.<\/p>\n

Nel 2022 ad USA e UK si cercher\u00e0 di affiancare alcuni mercati Europei e dell\u2019Oriente, permettendo a PNA una notoriet\u00e0 ed un respiro davvero globale.<\/p>\n

https:\/\/www.marmomac.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dopo le forzate chiusure del 2020, PNA, Pietra Naturale Autentica, partecipa, con un proprio stand, all\u2019edizione 2021 di Marmomac.<\/p>\n","protected":false},"author":1,"featured_media":3483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-3454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi"],"yoast_head":"\nAuthentic Natural Stone | Marmomac 2021 - Il risveglio della pietra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naturalstoneisbetter.com\/it\/marmomac-2021-il-risveglio-della-pietra\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Authentic Natural Stone | Marmomac 2021 - Il 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