{"id":7667,"date":"2025-04-10T18:03:23","date_gmt":"2025-04-10T16:03:23","guid":{"rendered":"https:\/\/www.naturalstoneisbetter.com\/ancient-greece-and-contemporary-fashion-cos-stages-a-runway-show-in-an-athenian-marble-quarry\/"},"modified":"2025-04-22T17:42:57","modified_gmt":"2025-04-22T15:42:57","slug":"ancient-greece-and-contemporary-fashion-cos-stages-a-runway-show-in-an-athenian-marble-quarry","status":"publish","type":"post","link":"https:\/\/www.naturalstoneisbetter.com\/en\/ancient-greece-and-contemporary-fashion-cos-stages-a-runway-show-in-an-athenian-marble-quarry\/","title":{"rendered":"Ancient Greece and Contemporary Fashion: COS Stages a Runway Show in an Athenian Marble Quarry"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-15px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:20px;--awb-text-color:#9b9b9b;\"><p>The symbolic power of stone has also captivated the renowned London-based brand COS, which unveiled its Spring-Summer 2025 collection in a majestic quarry of Pentelic marble.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:30px;\"><p>Craftsmanship, durability, and sustainable materials lie at the heart of COS\u2019s philosophy\u2014values that set it apart from the fast fashion mainstream. Choosing a marble quarry as the setting for their latest collection was therefore a perfect fit. The values the fashion house pursues are the very same that stone has embodied and guaranteed for centuries. And what better way to highlight this connection than by staging a fashion show within the mountain that gave rise to the Parthenon?<\/p>\n<p>The location in question is Mount Pentelicus, situated 17 km northeast of the Acropolis in Athens. There lies the Dionyssomarble quarry, founded in 1877 and still the only producer of Pentelic marble today. As the locals proudly declare, it is \u201cthe very stone that ancient Athenians used to lay the foundations of democracy.\u201d<\/p>\n<p>COS, short for Collection of Style, describes its latest designs as \u201cconstructions realised with sculptural precision,\u201d forming \u201ca refined architectural poetry.\u201d The intention to draw upon the realms of art and architecture is clear\u2014and stone stands as the sole element capable of uniting the two. It also served as the inspiration behind the earthy palette and veined textures of the collection. Meanwhile, the lightness and fluidity of the garments, together with the minimal, industrial staging, stand in striking contrast to the imposing marble walls of the quarry, whose natural eloquence surpasses that of any elaborate set design.<\/p>\n<\/div><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" style=\"--more-btn-alignment:center;\"><div style=\"margin:-5px;--awb-aspect-ratio:9 \/ 16;--awb-bordersize:0px;--awb-columns-small:50%;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-4 fusion-columns-total-4 fusion-gallery-layout-grid fusion-gallery-1 has-aspect-ratio\"><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-4 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-ADRIEN-BRODY_COS_SS25_1.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-ADRIEN-BRODY_COS_SS25_1.jpg\" width=\"1200\" height=\"1920\" alt=\"\" title=\"ok-ADRIEN-BRODY_COS_SS25_1\" aria-label=\"ok-ADRIEN-BRODY_COS_SS25_1\" class=\"img-responsive wp-image-7651\" srcset=\"https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-ADRIEN-BRODY_COS_SS25_1-200x320.jpg 200w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-ADRIEN-BRODY_COS_SS25_1-400x640.jpg 400w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-ADRIEN-BRODY_COS_SS25_1-600x960.jpg 600w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-ADRIEN-BRODY_COS_SS25_1-800x1280.jpg 800w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-ADRIEN-BRODY_COS_SS25_1.jpg 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 856px) 296px, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-4 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-cos-balze.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-cos-balze.jpg\" width=\"1200\" height=\"2200\" alt=\"\" title=\"ok-cos-balze\" aria-label=\"ok-cos-balze\" class=\"img-responsive wp-image-7655\" srcset=\"https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-cos-balze-200x367.jpg 200w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-cos-balze-400x733.jpg 400w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-cos-balze-600x1100.jpg 600w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-cos-balze-800x1467.jpg 800w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-cos-balze.jpg 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 856px) 296px, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-4 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-SHARON-STONE_COS_SS25-1.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-SHARON-STONE_COS_SS25-1.jpg\" width=\"1200\" height=\"1920\" alt=\"\" title=\"ok-SHARON-STONE_COS_SS25-1\" aria-label=\"ok-SHARON-STONE_COS_SS25-1\" class=\"img-responsive wp-image-7657\" srcset=\"https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-SHARON-STONE_COS_SS25-1-200x320.jpg 200w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-SHARON-STONE_COS_SS25-1-400x640.jpg 400w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-SHARON-STONE_COS_SS25-1-600x960.jpg 600w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-SHARON-STONE_COS_SS25-1-800x1280.jpg 800w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-SHARON-STONE_COS_SS25-1.jpg 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 856px) 296px, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-4 hover-type-none\"><div class=\"fusion-gallery-image\"><a href=\"https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-bianco.jpg\" rel=\"noreferrer\" data-rel=\"iLightbox[gallery_image_1]\" class=\"fusion-lightbox\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-bianco.jpg\" width=\"1200\" height=\"2200\" alt=\"\" title=\"ok-bianco\" aria-label=\"ok-bianco\" class=\"img-responsive wp-image-7653\" srcset=\"https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-bianco-200x367.jpg 200w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-bianco-400x733.jpg 400w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-bianco-600x1100.jpg 600w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-bianco-800x1467.jpg 800w, https:\/\/www.naturalstoneisbetter.com\/wp-content\/uploads\/2025\/04\/ok-bianco.jpg 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 856px) 296px, (min-width: 784px) 395px, (min-width: 712px) 593px, (min-width: 640px) 712px, \" \/><\/a><\/div><\/div><div class=\"clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-margin-top:30px;\"><p>Further amplifying the media impact of the event\u2014alongside the striking and recognisable setting\u2014was the presence of celebrities such as Gemma Chan, Sharon Stone, and Adrien Brody, fresh from his second Oscar win. Despite the very different context, one is reminded of the unforgettable scene from The Brutalist, set amidst the marble quarries of Carrara.<\/p>\n<p>The quarry is, undeniably, a unique location\u2014one capable of bringing together all the arts, providing raw material for sculpture, design objects and architecture, while simultaneously drawing the interest of both cinema and fashion.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p>Credits: Courtesy of Press Office<em><br \/>\n<\/em>Photo Credits: <u><a href=\"https:\/\/www.cos.com\/it-it\/runway\/spring-summer-2025?originReferrer=https%3A%2F%2Fwww.google.com%2F\">https:\/\/www.cos.com\/it-it\/runway\/spring-summer-2025?originReferrer=https%3A%2F%2Fwww.google.com%2F<\/a><\/u><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":7649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,34],"tags":[],"class_list":["post-7667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Authentic Natural Stone | Ancient Greece and Contemporary Fashion: COS Stages a Runway Show in an Athenian Marble Quarry<\/title>\n<meta name=\"robots\" content=\"index, follow, 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